Signature Script

The original design at the heart of Freshwater Love™.

The Freshwater Love™ Signature Script Collection celebrates the simple connection to Michigan and the Great Lakes that inspired the brand. Centered around our signature Freshwater Love™ script, this collection represents a love for freshwater shorelines, lake days, Up North adventures, and the places that make Michigan feel like home.

Simple, recognizable, and made for everyday life, the Signature Script design lets the Freshwater Love™ name take center stage. It’s a timeless expression of the freshwater lifestyle and the memories, traditions, and adventures that come with living near—or simply loving—the Great Lakes.

Whether you're spending the day by the water, exploring a favorite Michigan town, relaxing at the cottage, heading Up North, or carrying a little piece of the Great Lakes wherever you go, the Signature Script Collection was created to go with you.

Designed in Michigan. Inspired by the Great Lakes. Made for wherever the water takes you.